Marketing Myopia by Theodore Levitt: Review

Author admin Posted on August 3, 2021August 3, 2021Categories Business Consulting, Marketing ResourceTags ,   Leave a comment on Marketing Myopia by Theodore Levitt: Review

I just finished reading Marketing Myopia by Theodore Levitt. It was recommended to me by a CMO group on Facebook. It’s a fast and easy read with some quick insight. I’ll share some insights I found below: Synopsis: This book is for marketers and business owners that want to answer the question “What does my company do, and how do I talk about our product/services.” The author suggests that it’s myopic to think that a company only sells X or … Continue reading “Marketing Myopia by Theodore Levitt: Review”

Everything you want…

Author admin Posted on July 19, 2021July 19, 2021Categories Business Consulting   Leave a comment on Everything you want…

…is on the other side of fear ~ George Addair I’ve been thinking about the challenges I’m facing as a business owner, then reflecting on what I have talked to other businesses about, and realized that fear is a major challenge to all business owners. Fear comes in many forms, and each form tends to have a solution or set of workarounds. These fears are usually roadblocking something I want to achieve; revenue goals, hiring someone, taking on new clients, … Continue reading “Everything you want…”