Category: Marketing Resource

I just finished reading Marketing Myopia by Theodore Levitt. It was recommended to me by a CMO group on Facebook. It’s a fast and easy read with some quick insight. I’ll share some insights I found below: Synopsis: This book is for marketers and business owners that want to answer the question “What does my company do, and how do I talk about our product/services.” The author suggests that it’s myopic to think that a company only sells X or … Continue reading “Marketing Myopia by Theodore Levitt: Review”